“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”Brian Clark, CEO of Rainmaker Digital, founder of Copyblogger, serial entrepreneur
Blogging has been around since the late 1990s but in recent years it has undergone changes. The blog is not the same as it was twenty years ago.
The word “blog” comes from a shortening of the word “weblog.” The weblog of years past was an online journal where a writer might post to their site a couple of times a week or more. Now, the blog has become a robust system of content creation and engagement across multiple platforms including not only the site itself but social media.