Sell Upcycled Products Worldwide – My Virtual Online Shop Window to the World

Sell Upcycled Products Worldwide

I love the fact that I used to sell my upcycled products worldwide, all from the comfort of my home in my virtual shop. It still makes me smile when I think of someone enjoying my creative work in America or South Korea.

As part of my furniture upcycling business, I pursued my love of reconditioning old French enamel jugs and pitchers, decorated with French-styled decals and floral designs.

eCommerce Shop

I first started selling my products with an Etsy shop and Shopify. I used these platforms whilst I was modifying my current design and photography website.  It was simply a case of installing WooCommerce (a free WordPress eCommerce plugin) and then adding my upcycled furniture and accessories as products.  I wanted my own website that I owned and fully managed. I also didn’t want to keep paying a monthly fee (apart from my website hosting)


I also started running workshops, so I used my website/store facility to take bookings and deposits.  

I still have boxes of enamel and do them for fun, on and off.  I guess, in the back of my mind, I could always pick it up again later in life.

I thought it would be good to share what I thought made my upcycling business successful …

#1 Professional Looking Website

I spent a lot of time working on my colours, branding, and visuals. I really wanted to have the same look across all of my platforms.  My website home page was styled like a blog layout with visitors able to click on the relevant articles that interested them. Each image had a full-length description of my latest project.

Sell Upcycled Products Worldwide

#2 Product Imagery

My product images where high quality and people always commented on them.   Yes, it did help that I am a photographer but to be honest, the right lighting, positioning and using a modern phone can produce great imagery.

#4 Content

I wrote epic content for each of my projects with behind-the-scenes images and I spoke about my project in detail with lots of images. I also started to make videos of working on furniture and described the techniques. My plan was to create virtual courses.

#5 Social Media

I created an Instagram account and Facebook page and group using my branding to be consistent. I networked with other upcyclers, local and worldwide.  I also joined lots of local groups to promote my courses and furniture for sale. I got known as the ‘Paint Lady’! 🙂

#6 Fetes

I did run a stall a couple of times but realised that this was not really my thing.  Instead, I focused on building myself a virtual store but for some, fetes are a great way for people to meet you and see your products).

#7 Stockist

I became a stockist for Autentico then Frenchic chalk paint and I was also a stockist for The Stencil Studio. Where I bought stock and sold it via my online shop.

#8 Affiliate

I started writing posts for the products and accessories I used and linked to Amazon for affiliate selling. 

#9 Newsletter

I asked my visitors to subscribe to my newsletter for special offers and up-and-coming workshops. This was the best marketing method I used!

#10 Fresh and engaging

I worked on keeping my website and social media accounts active with fresh weekly content. I engaged with my audience as much as possible.

Would you like to sell upcycled products worldwide? I can show you how in my FREE 5 DAY TRAINING to start your own Online Business challenge, and it will be great to see you in my Facebook Online Business Marketing Group

Jane Kelly eCommerce Business Coach

About Me

I teach aspiring women entrepreneurs and business owners in the UK and France, how to start and grow a profitable eCommerce business to gain financial freedom and the lifestyle they deserve.

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