Have you heard that starting an eCommerce online store is a great business idea that can be started for a minimal start-up fee?
The good news is that it’s true. With no overhead for paying rent, buying stock, or hiring employees, you can start an online store with little more than an internet connection. It’s one way to build a business from the ground up even if you don’t have a lot of money to spend.
Here are some ideas on how to do that …
Take Advantage of Free Software
You can build your store completely using free software. There are free eCommerce store platforms like WooCommerce that can be installed onto WordPress (.org). WooCommerce also has a free Storefront theme to use. You can view a demo here.
Domain Name and Hosting
You need to name your store and purchase a domain name which starts from around £7.67 a year depending on your choice. Hosting can be purchased monthly from £9.99 per month (cheaper if purchase in blocks). I use and recommend Lyrical host for all domain and hosting packages and I have a 10% discount code for new customers to use = JK10. They have the best customer service ever!
Implement Free Marketing Methods
There is a wealth of free marketing methods available. You don’t need to spend anything at all on advertising and marketing to drive traffic to your store. Some popular free marketing methods include:
- Content Marketing. Create helpful content such as blog posts and YouTube videos and post these online where your target audience gets their information.
- Social Media Marketing. Connect to your audience on social media sites like Facebook and Twitter and start building a relationship with them.
- Search Engine Optimisation. Learn some SEO and you can design your site to attract searches from Google and other search engines. Companies often hire experts, but you can learn it all on your own with a little research.
Become an affiliate and sell other people’s products. This option allows you to run an online store without any inventory. You can choose products on sites like Awin, Clickbank, Amazon, and CJ Affiliate and sell them in your store. You can also contact any companies of products that you currently use. When people buy from the vendors through your store’s link, you get a commission.
Sell Information Products
Another option that allows you to sell without needing to purchase, store and ship inventory is to sell information products. These are digital products such as eBooks, online courses, video series, and resources. Since they are digital files, your buyer simply downloads them once the purchase is made. People will pay good money for what are essentially digital files if the information is valuable to them.
Research Your Market for Free
Big companies spend a great deal on advertising by casting the net wide. You don’t have to do this. You don’t even need to pay for marketing data or focus groups. Take advantage of social media and other places where your audience is engaged online, and you can gain insights without spending anything at all. Listen to people’s conversations, read their comments, and interact with them to find out what they like and don’t like.
Starting an online store without investment just takes a bit more time and ingenuity. With a good plan, you can build your store from the ground up without spending anything at all.
Do you want to learn more about launching a profitable online store? Check out my FREE 5 DAY TRAINING to start your own Online Business challenge
and it will be great to see you in my Facebook Online Business Marketing Group